The 4oz Protein Shot!
We invented the "4oz Protein Shot" in order to help you more efficiently reach your daily goal of total protein grams. No more choking down giant shakes of 16-20oz of voluminous protein "shakes," or attempting to eat steak five times a day. You simply take your body weight in pounds, and that is what you should aim for in grams of total protein for the day. Then you alternate the NiTOR Protein Shots (fast digesting protein) with regular protein-balanced meals (slow digesting protein) to more realistically hit your mark! Use our 4oz Protein Shot Meal Replacement first thing in the morning and right after you exercise since blood-sugar levels are more depleted at those times. And use our 4oz Protein Shot Reduced Carb product for the remaining servings!
Build Bundle →
Transform your coffee into a superfood!
NiTOR is the first company to bring to market a premium protein creamer that transforms your morning coffee or favorite mushroom coffee ritual into a muscle-building protein-based superfood! Our NiTOR Protein Creamer (TM) is packed with 10g of the same revolutionary protein-based formula found in the 4oz Protein Shot (TM), to include 100% Grass-fed beef whey isolate, B-vitamins, CoQ10, and 1340mg of MCT oil. This morning-meal replacement will help you start off the day with all the energy and nutrients you need!
Build Bundle →
Veteran Owned | Made in USA
We are a Veteran Owned and Operated company based out of northern Utah! Over the years NiTOR has also partnered with other veteran owned businesses and brands such as Black Rifle Coffee Company, Alpha Coffee Company, Operator Coffee, and more!
Phil Harding, President & CEO
NiTOR has been led by Phil Harding since the company's infancy. Besides having an early background in law enforcement, he is a veteran of the U.S. Air Force and has a Master of Business Administration degree. His decades of leadership and management experience has helped him to become the driving force behind NiTOR.
Phil's relentless drive to see NiTOR succeed in accomplishing its mission stems from his own personal battle and eventual victory over terminal cancer. He strives day and night to bring the very best products to all NiTOR's customers, and is the standard bearer for the brand!
Build Bundle →
Dr. David Sherwood, Co-founder & CSO
David Sherwood, a PhD in Molecular Biology is our Chief Science Officer and one of our original founders. He has always had a passion for health and nutrition. After studying the connection between plants and animals, he started Sherwood Pet Health Formulas to provide science-backed nutrition for pets. He also later co-founded NiTOR LLC with Phillip Chipping. Dedicated to animal welfare, David works with veterinarians and pet owners to create alternative healthcare options that improve pet health. His formulas are known for improving digestive health and reducing chronic urinary sludge in pets. As a member of the Association of Exotic Mammal Veterinarians (AEMV), David focuses on ethical and minimally invasive research. With Sherwood Pet Health Formulas, you can count on healthier, happier pets.
Chris McGrail, Executive Vice President & CPO
NiTOR's senior executive responsible for the company's overall product strategy, vision and execution is also a U.S. Army combat veteran. As a graduate of the U.S. Military Academy at West Point, Chris served as a commissioned military officer and reached the rank of Major. His military achievements include both a Presidential Unit Citation and the Bronze Star Medal, the Combat Action Badge, Sapper Tab, and the Parachutist Badge.
Chris first joined NiTOR as a sponsored athlete, and then eventually came on board to help ensure products aligned with customer needs. He has a formal background and a B.S. in Engineering Management and Mechanical Engineering. He also holds an M.S. in Sport & Fitness Management and an M.B.A. Currently he is the powerlifting official all-time world record holder in the squat in the 82.5kg weight class with 1,003 lbs!
Build Bundle →